Seven free toppings for Papa John’s Super Bowl promo

Feb. 6, 2011

Papa John’s is offering customers up to seven free toppings on large cheese pizzas ordered online through Wednesday. The Toppings for Touchdown promotion coincides with the number of touchdowns scored at Super Bowl XLV.

The promotion follows a company-record Super Bowl Sunday when Papa John’s sold more than 1 million pizzas, in addition to giving away $45 Papa Cards every 45 seconds throughout the day to randomly selected customers ordering online.

“As the Official Pizza Sponsor of the NFL and Super Bowl XLV, the entire season was a tremendous success for Papa John’s,” said Andrew Varga, Papa John’s chief marketing officer. “Toppings for Touchdowns is a great way to celebrate and, most importantly, thank our customers for a great season.”

Had the Super Bowl gone into overtime, as previously announced, Papa John’s was set to give a free large three-topping pizza to each of its more than 1.1 million My Papa Points online customer loyalty program members.

Papa John’s is in the first year of a multi-year sponsorship with the NFL and also is the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.


Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Online Ordering , Papa John's , Pizza Toppings

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