Shakey's Malaysia offers Muslims sweet ending to Ramadan fast

 
Nov. 12, 2002

KUALA LUMPUR -- Shakey's Pizza restaurants in Malaysia has a sweet treat in mind for Muslims when their annual Ramadan fast ends on Dec. 5.

According to The Star, Shakey's will provide a Manisan Pack for Muslim diners to cushion the gap between their fast break and the arrival of their pizza orders. The pack includes a glass of Selasih syrup, dates, mango pudding and a slice of Suji Date cake. The combination is considered an ideal end to the 30-day, dawn-to-dusk fast, which began on Nov. 6.

Keeping with the celebratory season, Shakey's introduced a new flavor combination to its Quartet pizza line (essentially a pizza divided into four wedges which contain different toppings): Aloha Turkey, Tom Yam, Kashmiri Chicken Rendang and Cheesy Sausage. The pizza will cost RM22.90 (U.S. $6).


Topics: Marketing


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