- WHITE PAPERS
After more than a decade of absence from Utah, Shakey's Pizza is making its return to the market. A new unit will open at the Meadows Shopping Center in American Fork, Utah, on April 27.
The new restaurant marks the first of two set to open in the Salt Lake region this year.
Shakey's, which has been around for 55 years, is trademarked as the "World's Greatest Pizza." The new location will feature the chain's all-day buffet with a variety of pizzas, pastas, salads, Shakey's Mojo Potatoes and signature root beer floats. It also includes a game room, pop culture memorabilia, classic American music and big screen TVs.
"Everyone has a story or a fond memory about Shakey's. In bringing the restaurant back to Utah, we hope to preserve the heritage and inspire that same special feeling to a new generation of fans," said Marc Rugg, Shakey's area business partner.
As part of its engagement with the Utah community, Shakey's has partnered with Pony Express Days Community Hero, a program that annually honors children with special needs. On April 28, Shakey's American Fork will host a fundraiser for the Eagle Mountain City's Community Hero Award, donating a percentage of all food and beverage revenue to the 2011 award recipients. The award winners will be announced during Eagle Mountain City's Pony Express Days in May.
"The brand's expansion into the Southwest is a further sign of Shakey's expanding renaissance and successful transformation from a merely nostalgic brand to a relevant restaurant chain experiencing exponential growth," said Joe Remsa, Shakey's Pizza president and CEO.
Topics: Business Strategy and Profitability, Food & Beverage, Franchising & Growth, Marketing / Branding / Promotion, Operations Management, Restaurant Design / Layout, Shakey's, Social Responsibility