Sidewalk sales of LaRosa's pizza stop, sales inside clubs continue

Jan. 1, 2003

OXFORD, Ohio -- LaRosa's Pizza no longer can sell slices on the sidewalk in front of two clubs near the campus of Miami of Ohio University in Oxford.

According to a report in the Cincinnati Enquirer, since November (See "Bruno's and LaRosa's battle for sales to Ohio university students") the Cincinnati-based chain had sold slices to students as they exited and entered nightclubs on a well-traveled street until Roger Perry, owner of Bruno's Pizzeria, cried foul.

Perry, who owns a storefront on the street, said LaRosa's was violating a city code that allows sidewalk sales only if the products sold are made or sold by a store located on that street.

In late December, Oxford city manager Jane Howington agreed with Perry and told LaRosa's to cease its sidewalk sales.

"You can't be in front of Hallmark selling pizza," she said.

LaRosa's does not have a storefront on the street, but it does have catering contracts with The Varsity Bar and the Stadium Nite Club to sell its slices inside.

"It was an opportunity to put our product in front of students," LaRosa's franchisee Tim Phalen said. "We are not getting the share of the student market as we've wanted. We will; it just takes time."

Perry would like to see the pizza sales inside the clubs stopped as well.

"They are finding a way to get around the law," said Perry.

Phalen believes Perry just doesn't like the competition.

"I think (Perry) sees this as LaRosa's is coming in to beat up the little guy," Phalen said. "But I'm a franchisee. Competition is tough and we're the newest party to the dance."

Topics: Independent Operation

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