- WHITE PAPERS
SK Planet Inc., the U.S.-based mobile-commerce subsidiary affiliated with wireless giant SK Telecom, this week announced its beta launch of its touchless, beacon-enabled shopping experience through its Slyde mobile app, according to a press release.
Slyde, which consumers can download from iTunes and GooglePlay under the name SlydeNow, began its pilot in Berkeley, Calif., and is currently in use at a dozen eateries, including the popular ice cream establishment, CREAM.
Consumers can use Slyde to pay for goods, redeem coupons and receive loyalty credits, according to the announcement.
SK Planet said in the announcement that Slyde is the first mobile shopping app in the U.S. to manage every stage of a consumer's retail experience, including the ability to identify when a customer is nearby and offer customized promotions, automatically checking him/her into the store upon entry, mobile redemption of e-coupons and purchasing, and, finally, a touchless payment experience.
"Our goal with Slyde is simple. We want to facilitate connections between small businesses and their customers," Kihyun Jung, chief operating officer and chief product officer of SK Planet, said in a statement. "Slyde is about more than just coupons and deals; it's about deepening the relationship between shoppers and the stores they love. It's about a great overall experience that starts before the customer even enters the store. We're proud to test this groundbreaking beacon shopping technology in the U.S. market."
Once a consumer has downloaded the Slyde app and linked their credit card, the beacon technology securely gives store owners the necessary information via their point-of-sale system to reward and incent their customers, according to the announcement. The phone can stay in the shopper's pocket while the owner completes the transaction even when it's time to pay (the customer is recognized via photo). The shopper receives a receipt via email, and the information is available for reporting to the store owner.
Slyde recognizes consumer loyalty by accruing points for the consumer and turning them into rewards via their app on their mobile device, according to the press release.
For the first time in the U.S., small businesses can receive CRM-level data at point of sale, enabling merchants to generate on-the-spot rewards and benefits for their most loyal customers, all while creating a more personal and engaging shopping experience, according to the anouncement. Merchants can market to customers based on accurate statistics, such as customer visit frequency, product preferences and purchasing patterns, in turn maximizing marketing efficiency while lowering cost. Merchants can also increase coupon redemption rates by offering the right discount or benefit at the right time, the company said.
Slyde currently integrates with DoubleBeam's GoPago POS system to enable loyalty program software and secure touchless payment technology within a single, comprehensive system, according to the announcement.
Broader availability of Slyde is scheduled for Fall 2014. For more information about Slyde and information on how to become a partner visit www.slydenow.com.