SKINNYPIZZA deal solidifies Manhattan presence

March 22, 2013

Long Island, N.Y.-based SKINNYPIZZA has signed an exclusive deal with Mogull Realty for multiunit expansion into Manhattan.

SKINNYPIZZA is a concept that features thin and crispy pizza using no preservatives or additives.

Kim Mogull, founder and CEO of Mogull Realty, said SKINNYPIZZA is positioned to become the next Starbucks or Whole Foods.

"The restaurant caters to people who want delicious, healthy food options," she said.

SKINNYPIZZA is seeking mall locations and flagships in urban markets. Mogull Realty closed $150 million in leasing transactions in the last 12 months.

"Kim Mogull not only represents our brand she understands it. Kim is not just looking to lease us any spot, she knows where we need to be for our brand to succeed in today's market. For us to land an opportunity and secure one of New York City's premier business addresses, The World Financial Center as our Flagship, just goes to show you how Kim and Mogull Realty really believe in our brand," said Michael Tenedorio, partner in SKINNYPIZZA.

Along with the WFC opening later this year, SKINNYPIZZA is looking at spaces in the Upper East Side and Midtown neighborhoods. Joseph Vetrano, founder and president, said the company plans to be aggressive in the NYC market, with a goal of having 16 to 18 operating locations within 36 months.

"New York City residents today are more health and environmentally conscious than ever before and we feel they are more than ready for us. Mayor Bloomberg is going to love SKINNYPIZZA. We have no salt shakers, no high fructose corn syrup in any of our products, and our cups are 16 oz already (always have been) and they're made from plants," Vetrano added.

SKINNYPIZZA plans to award additional franchise territories later this year both in U.S. and international market.

Read more about franchising and growth.

Topics: Financing and capital improvements , Franchising & Growth , Operations Management

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