Oct. 11, 2011
Snapfinger, a remote web and mobile ordering and pre-payment services company, announced the creation of the Extended Drive-Thru (EDT) remote ordering application.
This patent-pending application features a mobile pre-order function that will essentially extend a restaurant's drive-thru by allowing customers to order and pay via mobile device prior to arrival.
With the EDT mobile application, guests can submit their order and pre-pay, at which time the order is placed into a held state within the mobile application. Once the mobile device crosses a pre-defined geographic boundary, as identified via real-time geo location technology, the order is released from the mobile device into the POS system of the selected restaurant for fulfillment and pickup.
Each restaurant has the ability to set its geo fence based on several business rules or parameters specific to that location's unique characteristics. These parameters include ideal distance based on drive up or walk up traffic patterns, as well as time of day, day of week and size of order.
"QSR guests will find this application easy and convenient because they can save their favorite order on their phone apps for future and quick reorder," said Jim Garrett, CEO of Snapfinger. "Imagine a busy parent in the car-pool lane, trying to get the kids to soccer practice, being able to pre-order and pay for the kids without missing a beat. Or the student or business person pressed for time between classes or a meeting who needs an even quicker option."
Because of a long-standing marketing relationship between Coca-Cola and Snapfingers, the app will initially be offered exclusively to concepts that serve Coca-Cola products.
"This could revolutionize the QSR industry as we know it today considering the physical limitations of traditional single lane QSR Drive-thru operations," said Chris Lowe, president of Coca Cola FoodService.
The application will also be used by casual dining establishments, notifying staff of guests' arrival for curbside pick-up orders.
Garrett said Snapfinger is currently in the initial stages of discussion with several major brands. The partnerships are expected to be secured and announced before the end of the year.
Snapfinger Inc. currently serves more than 32,00 restaurants in 3,200 cities. It provides online ordering access to 35 national brands, including Subway, California Pizza Kitchen and Firehouse Subs.
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