Social Integration has launched a single-point solution to help brands create, manage and monitor social activities. The centralized web platform caters to corporate-to-retail brands, or companies with a corporate entity as well as multiple brick-and-mortar locations, according to a news release.
Social Integration's solution offers a new platform to reach and respond to customers through social media, focusing on four core areas:
- Reputation Management: With 24/7 monitoring of relevant review sites, the Social Integration platform allows companies to manage their online reputation. Businesses are alerted by email when a new review is posted and can immediately respond to mitigate negative reviews or promote positive ones. The platform also provides trending reports and a reputation score to allow businesses to view their reputation over time and see how they compare to competitors.
- Social Media Management: Social Integration allows companies to plan, schedule and post content to Facebook, Google+, Twitter and YouTube from one platform. Via the social dashboard, social managers can post to all the social pages for a group of business locations while still customizing content to be specific to each location.
- Social Advertising: To increase engagement on social content, Social Integration's platform allows businesses to target specific customers, demographics, regions and interest groups through social advertising.
- Content Syndication: For businesses with several retail locations, the platform's content syndication program allows content to be pushed directly from a brand's corporate team to the retail location managers for approval. Content can be scheduled in advance, and prompts retail location partners to simply approve or deny the content.
Other features include: a content library of pre-generated, customizable content gathered through relevant RSS feeds; a central login system so employees don't have to use their personal accounts to manage social pages; a filter for profanity and derogatory content to keep social identities clean; and the ability to white label the platform for each brand user to create a personalized experience.