SPIN! Neapolitan Pizza offering relief from the heat

July 24, 2012

SPIN! Neapolitan Pizza's five greater Kansas City, Mo., locations are offering a "Crummy Weather Voucher" good for 20 percent off dinner now through Thursday. The chain is hoping to lure customers in despite the record-breaking heat wave blanketing the area.

"We see people dragging into our restaurants in this heat and we think that they need a little pick-me-up," said SPIN! Neapolitan Pizza co-owner Gail Lozoff. "We think that this extreme heat qualifies as crummy weather every bit as much as a blizzard in the winter. We're hoping that the discount will raise spirits and make people happy."

This is the first time SPIN! has offered Crummy Weather Vouchers during a heat wave. During record-setting blizzards two years ago, SPIN! disseminated Crummy Weather Vouchers to customers, who braved snowstorms to patronize the restaurant. With temperatures expected to be well over 100 degrees this week, Lozoff said it seemed like a great idea to reward customers for venturing out in the hot weather.

The Crummy Weather Vouchers have been posted on SPIN!'s Facebook page, Tweeted, and emailed to more than 32,000 patrons who have signed up for the SPIN! Club rewards program. The vouchers offer a 20-percent discount on food from 5 p.m. to closing.

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Topics: Customer Service / Experience , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management

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