Spin! Pizza: Will bike for charity

 
May 9, 2013

Kansas City-based SPIN! Neapolitan Pizza will not only sponsor free supervised bike rides for all ages and experience levels this summer, but the fast casual pizza concept will donate $1 (up to $3,500) for every ride taken to Heart to Heart International.

Funds raised will provide humanitarian and medical aid in Kansas City and around the globe, according to a company press release. Each week through Aug. 31, hundreds of bike riders of every age, shape and experience level are expected to take part in SPIN! Bike Rides. Two years ago, more than 6,500 rides were taken, said SPIN! Co-owner Gail Lozoff.

"We have always had a charitable component to our rides, but this new program is the first time that we've tied donations directly to the number of rides taken," Lozoff said. "The cyclists know that they are not only having a great time riding with us, but that they are benefitting those served by Heart to Heart."

In addition to partnering with Heart to Heart, SPIN! is working with Kansas City bike shop BikeSource, whose technicians regularly offer free minor bike adjustments at rides and a chance to win gift cards.

With a motto of "We Ride, Then We Eat Pizza," most cyclists stay after the rides and enjoy being part of the SPIN! Bike Rides community that develops through the rides. Cyclists, and their friends and family who join them, receive a 10-percent discount on food at SPIN! following the rides, Lozoff said.

This is the sixth year that SPIN! has sponsored the free community bike rides, but inexperienced riders are always welcome.

"First timers who are a little nervous will be paired with a buddy who will help him or her learn the route and get comfortable with their bike," Lozoff said. "This is a chance for bicyclists to have the fun and security of riding in a group, get cycling tips and advice, and learn the rules of the road. Spandex cycling gear isn't required, just a helmet."

Advanced cyclists who ride at a faster pace or are looking for a recovery or training ride find a committed and diverse group of long-distance riders who follow both guided and un-guided 18-20 mile routes several times a week. Cyclists preparing for local organized charity rides also join the longer SPIN! Bike Rides to train.

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Topics: Marketing / Branding / Promotion , Operations Management


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