Start Your Engines: Hunt Brothers sponsors NASCAR drivers

Feb. 6, 2011

Nashville, Tenn.-based Hunt Brothers Pizza is partnering with Kevin Harvick Inc. (KHI) to be the primary sponsor for NASCAR drivers Kevin Harvick and Elliott Sadler during the 2011 season. This marks the pizza company’s fourth year as KHI’s primary sponsor in NASCAR.

KHI was founded in 2001 by Kevin Harvick and his wife DeLana. After 10 years of racing, the organization has grown into one of the premier racing teams in NASCAR.

"Expanding our strategic partnership with NASCAR through KHI provides an incredible platform for Hunt Brothers Pizza to increase our brand exposure and our consumer reach through the racing team's significant fan base," said Scott Hunt, CEO for Hunt Brothers Pizza.

For the agreement, Hunt Brothers Pizza will serve as a primary sponsor for the KHI No. 2 and No. 4 Nationwide Series entries, with Kevin Harvick and Elliott Sadler behind the wheel.

Hunt Brothers Pizza also will be represented as primary sponsor of the KHI No. 2 Chevrolet in the Truck Series, with drivers Harvick and Sadler.

Additionally, Hunt Brothers Pizza will join Harvick as an associate sponsor for the full 2011 season on Harvick's No. 29 Richard Childress Racing (RCR) Sprint Cup Series car. Hunt Brothers Pizza will be represented on Harvick's uniform and have logo placement on the car.

"Kevin Harvick Inc. is excited to partner with Hunt Brothers Pizza to create a unique sponsorship experience for both parties," said KHI co-owner Kevin Harvick. "Our two organizations share similar cultural values and a winning spirit—which is sure to translate into some big wins on and off the track for both companies."

Harvick finished the 2010 season with 10 wins in all three of NASCAR's three elite series. He added Sadler to the KHI team this year, after Sadler's five top-10 finishes, two pole awards and win at Pocono (Pa.) Raceway in June.

Hunt Brothers Pizza and KHI kicks off the NASCAR season April 23 at the Nashville Superspeedway with Sadler driving the KHI No. 2 Nationwide Series Car. The Hunt Brothers Pizza sponsorship with KHI also includes special NASCAR-related promotions, on-track giveaways and other special events.


Topics: Marketing / Branding / Promotion , Operations Management

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