Stevi B's reduces franchise royalty fees

May 31, 2010
For all new Stevi B's franchisees that sign a franchise agreement in June, the company has announced it will cut royalty fees in half for the first 12 months of their restaurant's operation.
The fee will be reduced to 2.5 percent, down from the standard 5 percent royalty, to give new franchisees the freedom to put more of their revenue toward marketing initiatives.
"Stevi B's continues to differentiate itself in the pizza category with its unique specialty pizzas, but we also differentiate ourselves with great franchisees," said Matthew Loney, president of Stevi B's Pizza. "We are providing this franchise incentive for the month of June because we believe that marketing is very important in growing the Stevi B's brand and believe this royalty fee reduction will allow new franchisees to put more of their revenue towards these initiatives."


Topics: Financing and capital improvements

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