Stevi B's ties LTO dessert pizza into national lemonade stand fundraiser

May 24, 2010
This June, Stevi B's Pizza will celebrate the summer season with the debut of its latest specialty dessert pizza, the Lemon Drop. The Lemon Drop dessert pizza is made of a lemon crème filling, streusel and a lattice of sweet vanilla icing, providing customers a tart treat after their meal. In celebration of its launch and the concept's dedication to the communities it serves, Stevi B's will be participating in the Seventh Annual Lemonade Days, when volunteers across the country will host Alex's Lemonade Stands in an effort to raise $1 million in the battle against childhood cancer. 
In order to increase the rate of progress to cure children with cancer, Alex's Lemonade Stand Foundation raises necessary funding each year that goes directly toward research to find a cure.  Stevi B's will take part in the action this year by setting up Alex's Lemonade Stands outside of each Stevi B's location during its Annual Lemonade Days weekend.  Any donor who gives $10 or more will receive a free buffet voucher to use on the next visit.
Starting May 21, Stevi B's is encouraging families, customers, fans and followers, via Facebook and Twitter, to volunteer to set up Alex's Lemonade Stands outside of each Stevi B's location during Lemonade Days, which takes place June 11-13.  Groups can choose to volunteer for one or more of these days. Each Stevi B's location will provide a minimum of 10 Lemon Drop pizzas for volunteers to have at their stand to sample to people who donate. In addition, each group that volunteers will receive 10 free to-go pizzas for volunteering during Lemonade Days. 
To volunteer, groups should visit a local Stevi B's location or visit Stevi B's Facebook page.

Topics: Marketing

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