Straw Hat Pizza celebrating heroes in May

April 28, 2011

California-based Straw Hat Pizza is sponsoring "Honor Our Heroes Month" throughout May to recognize members of the Armed Forces, law enforcement, firefighters, emergency medical technicians and paramedics by offering them a 25 percent discount on all purchases.

The promotion runs from May 1 through May 31 and excludes Straw Hat's lunch buffet, alcohol and delivery orders.

"A big part of our history and philosophy at Straw Hat Pizza is being part of the communities in which we serve," said Jonathan Fornaci, president of Straw Hat. "Honoring local heroes is Straw Hat's way of thanking these men and women who do amazing things every day and we dedicate the month of May for well deserved recognition to these people in our neighborhoods we consider heroes."

Straw Hat Pizza is in the middle of an expansion plan with new franchise locations opening in Arkansas, California, Montana, Illinois, Florida, New Jersey and Texas. The company's goal is to reach 150 locations within two years.

Topics: Customer Service / Experience , Marketing / Branding / Promotion , Operations Management

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