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A new study by Chicago-based Technomic shows that even as consumers are expected to loosen their purse strings in 2011, finding a good value from the casual dining category is still of the utmost importance.
“Consumers have become very adept at getting the maximum value from each dining experience,” said Technomic EVP Darren Tristano. “Operators should avoid getting caught in the middle. Your value statement needs to be loud and clear so the customer knows what you are offering and why they should come to you."
The Future of Casual Dining Consumer Trend Report was developed by Technomic to help restaurant operators and suppliers stay abreast of consumer attitudes and trends within the full-service and fast-casual dining segments. The report was compiled using a survey of 1,500 consumers, as well as data from MenuMonitor, Technomic’s exclusive online trend tracking resource.
Interesting findings include:
This report is part of Technomic’s larger study, The Future of Casual Dining: Exploring Fast, Upscale and Casual Dining Appeal.
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