Sept. 27, 2013
Restaurants have waitlists an average of 6.6 hours per week, with parties waiting 23 minutes on average for a table, according to data from a new study conducted by Long Range Systems LLC.
The survey of 267 restaurant owners and managers indicate that nearly 93 percent of restaurants have at least some wait time, and one-third of restaurants report that waits are getting longer. Eight percent responded waits of longer than 40 minutes.
"Restaurants have dealt with this issue for years now, but little has been done to leverage the wait time," said Skip Cass, CEO of Long Range Systems. "With new technology, restaurants can take advantage guest idle time and their existing WiFi network by deploying mobile-based guest engagement offered through tablet-friendly wait applications."
Cass said these types of tablets can be used for guest engagement and make managing wait times easier for staff. Guests can order drinks and appetizers — or even peruse the menu and order their meal — via tablets, while they're waiting.
Read more about tablets and mobile initiatives.