Subway set to debut pizza concept

Dec. 13, 2013

A Subway franchisee in Nebraska plans to open a Subway Pizza Express in the University of Nebraska Union in the first quarter. According to the Daily Nebraskan, this will be the first pizza restaurant in the Subway system.

Barton Development, owned by Steve Barton, is the franchisee. The story said Subway Pizza Express will serve as a test concept for potential expansion.

Subway couldn't offer pizza in the space it currently leases because of university regulations that require each vendor to sell specific types of food, Barton told the publication. The four types of food that can be offered at the union are pizza, hamburgers, deli and Asian. Prior to the Subway Pizza Express announcement, that space was a Sbarro.

Barton said the price point will be the same as a traditional Subway.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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