Feb. 5, 2012
Heads it was for the opening coin toss of Super Bowl XLVI, which means that millions of Papa John's Rewards members will receive a free, large one-topping pizza and a 2-liter of Pepsi MAX.
Fans who were enrolled in Papa Rewards as of 6 p.m. ET Sunday will receive an email Feb. 6 with instructions on how to get their free items.
"No matter which team you are rooting for, everyone enrolled in Papa Rewards walks away a winner after Super Bowl XLVI," said John Schnatter, Papa John's founder, chairman and CEO. "It's our way of celebrating a terrific NFL season and rewarding our loyal Papa Rewards customers."
For Papa John's inaugural Super Bowl Coin Toss Experience, fans chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 online. "Heads" prevailed with 60 percent of the vote.
The promotion was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome "The Bus" Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and interactive, video-rich Web pages.
Papa John's is in the second year of a multi-year sponsorship with the NFL.
Read more about marketing and promotions.