Survey: 75% of consumers likely to buy holiday gift cards

Nov. 27, 2007
Denver Business Journal: Three out of four consumers said they were likely to buy gift cards this holiday season, according to a survey by First Data Corp. released Nov. 26. Thirty-eight percent of respondents planned to buy a gift card from either a fast-food, fast-casual or fine-dining restaurant.

Topics: Customer Service / Experience , Marketing , Operations Management

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