Survey: Most consumers use restaurant discounts while traveling

 
July 10, 2012

According to the newly released 2012 Restaurant.com Annual Dining Destinations and Deals survey, 61 percent of consumers planning a vacation said they search out local dining deals before their trip.

Other trends pulled from the survey include:

  • Respondents revealed that the only thing more important than finding a great deal at a restaurant (65 percent) while on vacation is enjoying local flavors (66 percent).
  • Though Americans may be eating out more often while on vacation, the majority are still willing to invest on their vacation meals, spending on average between $15 and $24 per person at each meal.
  • Most vacationers looking for a restaurant turn to locals (29 percent) or review sites (28 percent) for suggestions.
  • The U.S. cities with the best local restaurants, according to the survey, include New York (67 percent) and Las Vegas (36 percent). The Cajun-flare of New Orleans (34 percent) rounded out the top three. Six out of 10 people (59 percent) voted New Orleans' spicy flavors as the most unique local fare.

"Restaurant.com has more than 50,000 restaurant deals available nationwide and is the quickest way to discover great local restaurants while on vacation, and save money at the same time," said Christopher Krohn, Restaurant.com president and CMO. "Travelers can plan ahead and search for restaurants near their destination, or use the Restaurant.com mobile apps to discover deals on the go."

Read more about trends and statistics.


Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Trends / Statistics


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