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As the economy keeps moving at a slow pace, restaurant brands continue to tap into franchising as an avenue for growth.
According to a new report by Technomic and Restaurant Finance Monitor, "2011 Top 400 Restaurant Franchise Company Report," the recession caused franchisors to provide more incentives such as credit support and fee reductions to lure investors. Those practices have continued as traditional sources of credit are still difficult to obtain.
Technomic's report concludes: "Franchising continues to be a way for chains to grow unit counts with less capital expenditure, allowing the franchisor to focus on system-wide branding initiatives while franchisees deal with operations at the unit level. It is an attractive scenario for many entrepreneurs as well. They can take advantage of the brand strength and resources of these national brands while reducing their own start-up and operating costs."
Other findings in the report include:
The report's comprehensive appendices sort the Top 400 companies alphabetically and offer concept breakdowns by franchise company and brand, regions of company operations, and selected franchise cost-structure analysis for leading restaurant brands. A listing of franchise company headquarters and selected contacts is also included.
The full report can be purchased online.
For more information on franchising and growth, click here.
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