Technomic, IRI create joint data analysis venture

 
Feb. 14, 2014

Information Resources Inc. and Technomic announced a joint service offering aimed at providing a holistic view of the food industry.

The new venture, Restaurant to Retail Insights, will offer customizable, cross-channel analysis, enable collaboration between manufacturers, retailers and restaurant operators, and generate opportunities to increase sales through innovation, product placement, licensing and co-promotion, the companies said in a news release.

"Chain restaurants and foodservice organizations face similar information, analytics and marketing challenges, while also having analogous growth opportunities to food and beverage manufacturers and retailers," said Robert I. Tomei, president, Consumer & Shopper Marketing, IRI.

"Combining IRI and Technomic's expertise and experience enables a more detailed and holistic understanding of consumer and shopper attitudes about food and beverages. By combining actual retail purchase and restaurant visitation data from the same households, we've created a powerful tool for both CPG and restaurant executives seeking to protect their existing business and also grow their share of total meal occasions."

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