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Techmonic's new report, "Menu Positioning and Occasion Driver Consumer Trend," outlines consumer behavior and preferences regarding dining occasions.
The report concludes a variety of reasons consumers choose to eat away from home, and offers ideas on how restaurants can understand the most significant visit drivers to tweak operations for more incremental business.
Some of the report's findings include:
"We see a strong relationship between different consumer dining occasions and the reengineering of operators' menus," said Darren Tristano, vice president of Technomic. "We've identified several distinct dining occasions and they're directly influenced by consumer needs and industry trends. As operators and suppliers recognize how these occasions differ, they can spot opportunities to not only reposition menu offerings, but to update and revamp service elements, in order to meet the direct needs of customers for each occasion and gain valuable foodservice dollars."
Read more about trends and statistics.
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