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Consumers want speed, convenience and higher quality fare when they eat lunch out, according to Technomic's recently released Lunch Consumer Trend Report, and they want healthier, smaller portion size options, too.
Considering that consumers regularly eat lunch away from home – a couple of days a week on average -- operators do well to try to snag a larger share of visits during this highly competitive daypart.
"There are definitely opportunities to take share in the lunch daypart," said Sara Monnette, Sr. Director, Consumer Insights & Innovation at Technomic in a company press release. "Promotion of premium limited-time items, staggered portion sizes and better-for-you menu specialties could help capture customer attention and drive midday traffic."
Interesting findings from the Lunch Consumer Trend Report include:
Topics: Trends / Statistics