Technomic study: Calorie count on menus influencing consumer behavior
Feb. 5, 2009
CHICAGO — A new survey conducted by Chicago-based foodservice consultants Technomic Inc. revealed that the mandated calorie disclosure for New York City restaurants with 15 or more units is affecting what items consumers order and which restaurants they visit.
Technomic found that 86 percent of New York City restaurant-goers were surprised by the calorie count information now listed on menus or menu boards, with 90 percent of them claiming that the calorie count was higher than expected. As a consequence, 82 percent say that calorie disclosure is affecting what they order and 60 percent say it is affecting where they visit. The researchers also found evidence that suggests a high level of consumer support for mandated disclosure of fat and sodium content in restaurant foods.
"Consumers find the calorie information on menus to be helpful," said Bob Goldin, Technomic executive vice president. He adds that consumers want restaurants to offer more low-calorie options.