Thai Pizza Huts add fresh seafood, wrap sandwiches to menu

 
July 8, 2002

BANGKOK, Thailand -- In a continual effort to attract young customers, a Seafood Platter and Satay Twister have been added to Pizza Hut menus in Thailand.

New beverages also have been added, including fresh orange, lemon, cantaloupe and watermelon juices. Premium coffee drinks will be tested later this summer.

According to The Bangkok Post, Tricon Restaurants (Thailand) Co., which franchises the country's Pizza Hut and KFC stores, expects the new items will boost sales at Pizza Hut by 10 percent to 15 percent this summer, and as much as twice that over the long term.

The Satay Twister, which is a tortillia-style rolled sandwich made with fried chicken, diced cucumber and satay sauce, will be offered through the end of July, but the Seafood Platter (made from shrimp, squid and fish and served with dipping sauces and coleslaw) and the fruit juices will remain permanently.

The Twister costs 39 baht (U.S. 93 cents), the Seafood Platter 90 baht (U.S. $2.16) for the regular size and 160 baht (U.S. $3.84) for the large. The fruit juices will go for 35 baht to 40 baht (U.S. 85 to 95 cents).

Manit Lohatepanont, associate director for KFC marketing at Tricon Restaurants (Thailand), said the company would spend 15 million baht ($360,000) to promote the Twister, which will also run on KFC's menus.

"The initial reaction is very positive and we are confident it will be successful like other Thai-flavoured items which have moved to our permanent menu," he said.


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