Sept. 30, 2004
The Nation: BANGKOK, Thailand — Pizza lovers will soon have to pay more at Pizza Hut because the chain can no longer hold the line on prices of menu items using cheese, which has increased in cost by 36 percent globally.
Panithan Sethabutr, managing director of Yum Restaurants International (Thailand), which holds the local franchise rights for Pizza Hut and KFC, said yesterday that the company is deciding how much it should charge and how to justify that against the food's perceived value.
The rising price of cheese, due to declining numbers of dairy farms worldwide, and the problem of mad cow disease in some countries have created a major headache for Pizza Hut.
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