Toluqueña pizza available at Pizza Patrón

July 19, 2011

Pizza Patrón has a hot summer pizza to entice its customers. The Toluqueña pizza, a three-meat combination of pepperoni, ham and the company's new chorizo, will be available through September.

Toluqueña pizza is a part of Pizza Patrón's strategy to introduce Hispanic flavor to its foreign-born customers and to transport adventurous Americans across the border with the unique flavors of Mexico and Latin America, said Andrew Gamm, brand director for Pizza Patrón.

"We took the popular U.S. three-meat pizza concept and inserted a true Latin flavor," he said. "Our Toluqueña pizza spotlights our new chorizo, which was developed to adhere to the quality standards of Toluca, Mexico, known worldwide for its chorizo."

The Toluqueña pizza is available for $6.99 for the extra large pizza and comes with a free side of jalapeños.

The Toluqueña pizza comes after the company's recent announcement that it will carry the new chorizo as a permanent addition to its menu in all of its locations.

Topics: Food & Beverage , Marketing , Marketing / Branding / Promotion

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