"My brother and I really wanted to get into something together," Dave Fullarton said. "We just felt we had a unique perspective on college life, him being recently graduated from Miami and I having worked as a college recruiter for some companies."
Bob Fullarton, an executive vice president at DunnhumbyUSA, is from Appleton, Wis., and it was on a trip to the state that Dave and Rick visited Toppers.
"We just fell in love with it," Fullarton said. "We did some research on it; we found out just how fanatical the fans become. They get the college market completely. They offer a product that is highly sought-after in that market."