- WHITE PAPERS
Whitewater, Wisc.-based Toppers Pizza is hoping to open 22 new locations by 2013 and is seeking multi-unit franchisees to help with this plan.
Toppers, which has 28 locations, has launched its first regional franchise advertising push and a new franchising website to help the company expand.
Focusing on the upper Midwest, the brand's campaign targets top-tier, multi-unit/multi-brand franchisees with portfolios that include historic and proven franchise brands. These potential franchisees will receive a scratch-off surprise along with a brand identity book that details the Toppers' story.
"We approached our franchise development campaign with the same creativity we market toward our customers: With edge," said Scott Iversen, director of advertising and Marketing.
Toppers' 2011 footsteps are focused on its exponential growth plan to reach 100 restaurants by 2013 and 500 by 2020. The company already has 22 locations under contract to be built by 2013, with plans to open 11 in 2011, 26 in 2012 and 37 in 2013.
"Our numbers are proven and our model is perfected, however, in order for multi-unit franchisees to take us seriously, we wanted to ensure we offered industry top innovation and standards," said Scott Gittrich, CEO and founder of Toppers Pizza. "These steps have already jump started the conversation, as our inquiries have increased more than 500 percent and the traffic to our franchise site is up more than 1,000 percent over last year."