- WHITE PAPERS
Uncle Maddio's Pizza Joint has introduced a new customer rewards program, "Loyalty Love" across several stores. The program rewards customers with a free entrée after their 10th meal purchase.
After activating their free membership, guests are asked to complete their registration online. The new program will provide customer information that will allow Uncle Maddio's the ability to target different market segments.
"Loyalty Love" awards Uncle Maddio's guests with 10 points per visit. When they reach 100 points, they receive a free entrée. Customers have the option to use their rewards at any time and can continue earning points to receive more rewards, such as side salads, desserts and larger pies.
Membership is initiated in store by providing a phone number and guests must complete their registration online to eventually redeem their points. Online registration collects customer data, including name, email, store location and birth date. It also provides guests opportunities to earn additional rewards points — 5 points for completing registration, 2 points for linking to and checking in on Facebook.
On the back end, Uncle Maddio's will be able to use the guest information to target market. The company can target guests by specific credentials, including frequency of visits, common orders, days and times of the week they visit and more.
"We wanted a way to reward our most frequent visitors and at the same time, capture information essential to our growth and success," said Cindy Wahl, Uncle Maddio's marketing director.
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