Uncle Maddio's giving away free chili samples today

 
Feb. 28, 2013

In celebration of National Chili Day today, Feb. 28, Uncle Maddio's Pizza Joint will give away free samples of its chili throughout the day.

Uncle Maddio's chili is created based on the company's founder Matt Andrew's grandfather's 80-year-old recipe. As chili parlors became popular in the 1930s and '40s, Frank "Scully" Andrew opened a small chain of "Scully's Chilli Parlors," located in Springfield, Ill. Christine R. Toney's book, The Magic of the Chilli, the Midwest Chilli History Cookbook, mentions "Scully's Chilli Parlor" as one of the few early pioneers.

"True to my grandfather Scully's recipe," Andrew said, "the Uncle Maddio's 'Scully's Chilli' tastes like your favorite, down-home bowl of chili. We use the same fresh ingredients as we do in all of our menu items and we make it in our restaurants daily. Pizza is our specialty, and that will never change. But chili is in the family."

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Topics: Food & Beverage , Marketing / Branding / Promotion


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