Uncle Maddio's introduces combo meals to tout smaller portions

May 23, 2013

To cater to pizza lovers who want something on the light side, Uncle Maddio's Pizza Joint has introduced "Maddio Meals," combo meals that include smaller portions, side dish options and a drink for $7.99.

Maddio Meals are also intended to introduce customers to the brand's non-core items such as Panini salads and soups.

"Pizza isn't usually what you think of when you hear 'combo meal,'" said Alex Cook, head chef and VP of Operations. "But sometimes, you just want a taste of pizza and maybe a salad. Historically, summer is a time when people want to eat light — our 6-inch Maddio Meal pizza with soup or salad and a drink is just the right size."

Uncle Maddio's Maddio Meals come in three options: Pizza Meal, Salad Meal and Panini Meal. The Pizza Meal includes a 6-inch three-topping pizza with side salad (Garden, Caesar, or Greek) or bowl of soup, and Coca-Cola fountain drink.

The Salad Meal includes any half signature salad plus a bowl of soup and drink. The Panini Meal includes any half toasted panini, plus side salad or bowl of soup and drink. The line-up of Uncle Maddio's soups includes Long Island Clam Chowda, Cajun Chicken Corn Chowda, Roasted Garden Veggie, Scully's Chili, and Back Home Minestrone.

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Topics: Food & Beverage , Marketing / Branding / Promotion

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