Uncle Maddio’s Pizza Joint has chosen Scout as its first-ever agency of record for advertising and other marketing services, following a review.
According to a company announcement, Scout has extensive experience in the food and beverage space and was chosen to help Uncle Maddio’s continued expansion. The brand will open 24 units this year, including five new states. Scout is tasked with developing a fully-integrated marketing program, including Uncle Maddio’s first TV and radio commercials, in-store retail creative, digital and social media marketing, and franchise marketing support.
“In Scout, we have found an agile, creative agency that has a true passion for our brand and culture,” Uncle Maddio’s Founder Matt Andrew said in the release. “The Scout team understands the industry, brings extensive experience and strong strategic thinking to Uncle Maddio’s. I’m looking forward to seeing their brave thinking in action.”
The Uncle Maddio’s account will be led out of Scout’s Atlanta office, where Uncle Maddio’s corporate office is also based.