Uncle Maddio's testing breakfast pizzas

Dec. 11, 2013

Uncle Maddio's Pizza Joint will test a breakfast menu at its Charlotte, N.C., location on Dec. 12 and Dec. 13. The test will include free breakfast pizzas, Panini and "Break-zones," which is a breakfast calzone.

"We are very excited to now offer breakfast at Uncle Maddio's Pizza Joint in Uptown Charlotte," said Jerry Licari, Uncle Maddio's Charlotte-area franchise owner. "Our customers are craving more from Uncle Maddio's, and we are happy to deliver with innovative and creative new breakfast items, along with fresh fruit, premium coffee, and fresh-squeezed juices. We 'Serve With Love' at lunch and dinner, and look forward to greeting customers earlier in the day with our soon-to-be famous breakfast pizzas, Panini and break-zones."

Re-mixing classic breakfast dishes for a pizza pie, the Uncle Maddio's new morning recipes include homemade ranch dressing and tomato basil sauces, roasted and caramelized vegetables including green peppers, onions and mushrooms, along with pan scrambled eggs, premium ham, bacon and sweet Italian sausage.

New breakfast Panini options include ingredients such as Canadian bacon, egg and cheese, sweet sausage, egg and cheese and the bacon, egg and cheese. The Uncle Maddio's breakfast calzone break-zones include made-from-scratch traditional or whole-wheat dough. The new recipes include The Mediterranean, The Country Boy and Good Morning Italia. Each break-zone features homemade sauce, such as tomato basil and barbeque, fresh cheeses, scrambled eggs and marinated meats and vegetables, according to a news release.

"We see breakfast as a natural step to provide our customers with the most choices in Charlotte," said Uncle Maddio's Chef Pizza Maker Matt Andrew. "We look forward to serving early morning patrons, and seeing how we can grow our breakfast appeal in markets where breakfast is a natural fit."

Read more about food and beverage initiatives.

Topics: Food & Beverage , Marketing / Branding / Promotion

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