Uno Chicago treats heroes to a Super Bowl pizza

Jan. 26, 2011

Uno Chicago Grill has teamed up with DHL and Pizzas 4 Patriots to dish out 7,000 pizzas to United States servicemen and women on Super Bowl Sunday, Feb. 6; the largest pizza delivery day of the year.

Operation Pizza Bowl was conceived by Retired Air Force Master Sergeant Mark Evans and his son Kent (of Elk Grove, Ill.), with the objective of providing enough deep-dish pizza to feed around 28,000 servicemen and women at several bases throughout Iraq, Afghanistan, Korea and the Philippines in time for Super Bowl Sunday.

The pizzas will leave the DHL New York Gateway and arrive at several bases throughout Iraq, Afghanistan, Korea and the Philippines in time for the game.

The pizzas, along with letters of support to the troops, are transported from New York through the DHL hub at the Cincinnati/Northern Kentucky Airport where they move onward to regional DHL hubs in the Middle East and Asia.

DHL, which donates its global shipping network for the event, provides door-to-door, final mile delivery for the entire distribution, working closely with the U.S. military to ensure the pizzas are delivered fresh and ready to heat and serve at various military bases.

A special ceremonial send-off will take place on Feb. 1 from UNO's restaurant at 432 Columbus Ave. in New York City.

"UNO is delighted to once again partner with Pizzas 4 Patriots to ensure our troops can enjoy a slice of home during this year's Super Bowl," said UNO's CEO Frank Guidara.

Vets, active duty also treated

Meanwhile, troops — both active duty and veteran status — who are not currently deployed will also be treated to a meal by the company for its Operation Pizza Bowl promotion.

To celebrate the "deployment" of the pizzas to service members in Iraq, Afghanistan, Korea and the Philippines, UNO is inviting all members of the military, both veterans and active duty, to enjoy a free individual deep dish or thin crust pizza with the purchase of an entrée or pizza of equal or greater value on Feb. 6 and Feb. 7. No coupon is necessary.

For redemption, customers simply need to show their military or veteran's ID.


Topics: Customer Service / Experience , Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion

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