Uno's new menu features ethnic choices, substitutions

Sept. 13, 2010

Uno has revamped its menu to incorporate more ethnic foods and flexible ordering options that showcase healthier substitution items.

"We went to great lengths to listen to our guests and revamp our menu to meet their needs and desires," said Richard Hendrie, UNO's senior vice president of marketing, in a company statement. "What we learned is that diners want greater control over their choices, and more of them."

The new menu has been redesigned with easy-to-find icons to help quickly guide diners to items that meet their needs. For example, menu items denoted with a lightning bolt are quickly delivered, and those with a chef's hat are among UNO's signature favorites, while those with a tomato denote a "mindful" choice.

The new menu is also more adventurous, offering ethinc-inspired choices with healthier profiles. One new addition, farro salad, is a side dish made from whole grain with diced tomatoes, cucumbers and balsamic vinaigrette. There’s also new Chicken Tikka Masala, inspired by classic Tandoori cooking with masala. UNO's tomato-based sauce features a mix of robust spices including ginger, cumin, coriander, cardamom and turmeric. The dish is served with whole grain brown rice with Ocean Spray sweetened dried cranberries and roasted vegetables.

The company has expanded its salad options as well: new items include a chopped Power Salad with chicken breast, spinach, plum tomatoes, carrots, feta, red grapes, goji berries (high in antioxidants), Thompson raisins, soy nuts, almonds, pepitas and Ocean Spray sweetened dried cranberries, served with fat free vinaigrette. The Hong Kong sesame-lime chicken features Napa and green cabbage, lime-marinated chicken breast, won ton strips and field greens tossed in soy-ginger vinaigrette and topped with fresh cilantro and sesame seeds.

The company also focused on showcasing healthier substitution items. For example, diners can substitute Barilla whole grain penne for any of UNO's other pastas. When it comes to UNO's signature pizza, guests can choose an indulgent deep dish, or go with an all-natural thin crust in a choice of five grain or traditional. The five grain has 9 grams of fiber and is made with whole wheat, toasted wheat germ, oat bran, sesame seeds and ground flax seed. UNO is also the first national casual-dining restaurant chain to offer gluten-free pizza in three varieties including pepperoni, cheese and tomato, and veggie.



Topics: Food & Beverage , Marketing / Branding / Promotion

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