Value replacing green as corporate priority

March 16, 2009
The Wall Street Journal: As the financial crisis continues, value is overtaking environmental concerns as the best way for companies to demonstrate a sense of social responsibility. Green hasn't gone away, but companies are having to consider their "value" equation to try to serve the millions of consumers who either can't afford premium experiences or just don't want them anymore.
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Topics: Going Green , Sustainability , Trends / Statistics

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