Sept. 19, 2012
With more than 5 billion photos shared on Instagram, marketers have increasingly leveraged the social network to connect with their fans and followers. To help them manage the site's activity in relation to their brands, VenueSeen, a social media management platform, has launched a new "Campaigns" feature — an all-in-one management and CRM tool used to run Instagram campaigns.
By letting marketers collect and export contact information and auto-post comments to photos, these new features help brands build more effective Instagram campaigns.
"With no easy way to collect contact information, brands and marketers running Instagram campaigns are missing out on a huge opportunity to extend communication and build long-term relationships with their customers," said Brian Zuercher, VenueSeen's CEO. "VenueSeen Campaigns gives brands the tools they need to increase their Instagram presence and engagement, expand their network, generate leads and build their email list."
VenueSeen Campaigns will help users drive better results by providing a start-to-finish dashboard for creating, implementing and managing hashtag-driven Instagram marketing campaigns. Plus, the features create a new way for marketers and brands to build their email database by allowing users to collect participant's contact information and export them for future use.
Here's how it works:
- Create: Brands set up a hashtag-driven campaign that enables them to monitor and promote the photos shared on Instagram through the campaign dashboard.
- Implement: As consumers share photos with the hashtag on Instagram, a message from the brand is automatically posted to the photo with a URL driving the user to a custom brand site to verify their photo. The brand is able to monitor the submitted photos and approve them to be published on a custom brand site.
- Manage: Once a photo has been published to the brand's custom campaign site, users visit the site to verify their Instagram account and register their photo with the brand's campaign. Brands can collect the information and manage it within the VenueSeen Campaigns dashboard, or export the information for future use.
A handful of food and beverage companies have active Instagram accounts and marketing campaigns, including Starbucks, Ben & Jerry's and Dunkin' Donuts. That number is expected to continue growing.
More information about the Campaigns tool is available at venueseen.com.
Read more about social media marketing campaigns.