Oct. 5, 2012
On Oct. 16, Villa Fresh Italian Kitchen locations will celebrate National Pizza Month by offering new and existing Facebook fans a free slice of pizza for its third annual "Have a Slice Day."
From now through Oct. 16, fans who "like" Villa Fresh Italian Kitchen on Facebook will have access to a time-sensitive downloadable coupon for one free slice of pizza. These coupons will be redeemable during the one-day Have a Slice Day promotion on Oct. 16 at participating locations across the U.S.
"What better way to celebrate National Pizza Month than inviting our fans to enjoy a free slice of our Neapolitan-style pizza?" said CEO Anthony Scotto. "This is just our small way of thanking our valued customers for their continued patronage throughout the year."
Last year, Have a Slice Day served more than 5,500 free slices of pizza nationwide - equating to more than 1,300 pounds of dough, 650 pounds of cheese and more than 60 gallons of sauce in one day. Created in 2010 during National Pizza Month to celebrate Villa Fresh Italian Kitchen's loyal fans, the promotion has helped grow and engage the brands Facebook fans. Within two weeks in 2011, the promotion attracted nearly 3,000 Facebook fans.
Read more about social media marketing.