Oct. 15, 2009
Villa Enterprises Management, one of the nation's fastest growing multi-concept restaurant franchisors, has just opened four new restaurants at the Prudential Center in Newark, N.J.
All Villa restaurants within the Prudential Center will be operated as the company's quick-service Italian restaurant concept, Villa Fresh Italian Kitchen. The four restaurants, totaling 2,500 square feet of real estate, are located on the main and upper concourses. These permanent locations will offer pizza to fans at virtually every arena event.
In addition, distribution will occur on two suite levels, in the Arena Restaurant, and in the two Club Lounges, during many events. Centerplate, Prudential Center's official concessionaire, serves as franchisee and is operating each location as part of an exclusive multi-year sponsorship arrangement.
"The Prudential Center is one of the finest (sports arena) facilities of its kind in the country and we're excited to be a part of it," said Anthony Scotto, CEO, Villa Enterprises Management. "We couldn't ask for better exposure for our Villa Fresh Italian Kitchen brand."