Villa Italian Kitchen grows Middle East footprint

March 13, 2014

Villa Enterprises is expanding in the Middle East with the grand opening of its Villa Italian Kitchen and South Philly Steaks & Fries brands at the Alexandria City Centre in Egypt. According to a news release, these openings are part of exclusive franchise development deals with local franchisees, Sherief Sobh and Ahmed Ghoniem.

Currently, Sobh owns and operates a Villa Italian Kitchen at the Mall of Arabia, as well as a Villa Italian Kitchen and Bananas at American University of Cairo. To date, Ghoniem has a South Philly Steak & Fries open at the Mall of Arabia and is now working on opening his third location in Egypt within the next six months.

"Fast food and quick-serve American brands are in high demand in the Middle East and the local residents are extremely eager to see, buy and taste, which presents a great opportunity to grow our company," said Seamus MacTreinfhir, VP of International Development. "We've been aggressively expanding in the Middle East, and we're always looking for opportunities to introduce our restaurants in new markets worldwide."

Throughout the next four years, Villa has plans to expand even more throughout the Middle East, including Saudi Arabia, Qatar, Bahrain, Kuwait and Oman.

This month, the company also celebrated the opening of Villa Italian Kitchen at the EPPCO Fuel Station in the United Arab Emirates, the release said.

Topics: Franchising & Growth

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