Villa Italian Kitchen signs deal for 40 mall-based units

 
April 15, 2014

Villa Enterprises announced today that it has signed a deal with Chicago-based General Growth Properties Inc. to open 40 Villa Italian Kitchen restaurants in regional malls throughout the U.S.

"We've been aggressively expanding the footprint of our Villa Italian Kitchen brand over the past several years, and this new partnership is the ideal opportunity for us to continue introducing our brand in new markets," CEO Anthony Scotto said in a company news release. "As a privately-held company, we're positioned to swiftly respond to opportunities such as this and are able to tap our vendor network to open multiple units quickly."

Currently Villa Italian Kitchen has more than 250 locations worldwide. The brand introduced a new prototype and recipes in 2012.

"Villa Italian Kitchen joins a growing list of restaurants and retailers expanding their concepts and doing so in high-quality malls. This deal covers nearly a third of our portfolio and allows us to introduce Villa to a broader customer base, which I am sure the customers will enjoy," said Alan Barocas, senior executive vice president of leasing for General Growth Properties Inc.


Topics: Franchising & Growth , Restaurant Design / Layout


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