LM&O Advertising of Arlington, Va., has been awarded the advertising business for Vocelli Pizza's Washington, D.C., regional cooperative, which represents the marketing interests of all 39 area franchises, including stores in Maryland, Virginia and West Virginia. LM&O will work with Pittsburgh-based Vocelli Pizza on advertising strategy and planning, media buying, online marketing, public relations and promotions. It will also help the 120-unit chain launch online ordering.
"I'm confident that LM&O will be a great fit with Vocelli's new marketing initiatives," said Jim Powers, vice president of marketing for Vocelli Pizza. "The pizza business is growing by leaps and bounds on the Internet; LM&O's extensive suite of interactive services and breadth of online experience is what initially attracted us to do business with them."
"We are excited to work with such a highly regarded business in the pizza industry," said Chris Laughlin, president of LM&O Advertising, "They represent a superior product and it is an honor to work with them."
LM&O Advertising is the largest independent agency in Washington, D.C. Clients include The National Guard, Washington Metropolitan Area Transit Authority, The French Embassy and The Fairmont.