- WHITE PAPERS
Wand Corp. has launched two new features to help users better customize in-store marketing and sales efforts. According to a news release, the recent modification of Wand’s software platform includes enhanced pricing management and content forecasting.
"How to simultaneously manage multiple restaurants is a question faced by brands and their franchisees every day," President Dave Perrill said in the release. "Our digital menu board software strives to give users at every level the exact information they need."
The new Content Forecast feature provides a date and time specific view of a restaurant's content. By selecting from several dropdown menus available, users can verify content that will be displayed at the restaurant, market or enterprise-wide level. Whether restaurants plan to run a robust marketing campaign or make a simple change to daily prices, the Content Forecast feature shows that everything is accurate before being deployed to the digital menu boards, the release said.
The new pricing management feature provides Wand Digital users visibility of the pricing structure at any of their restaurants. Prices at the site level are highlighted when they differ from the user's determined prices, and an overview screen details how a selected restaurant's prices differ.