Webinar to address benefits of cause marketing

May 2, 2011

Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.

Restaurants will learn how to run a cause marketing program that increases sales while raising significant charitable funds during a May 12 webinar hosted by hosted by Fishbowl and Share Our Strength. The webinar, Winning Strategies: Cause Marketing as Good for Your Business as for the Cause, will be take place May 12 at 3 p.m.

CMO and COO of Ignite Restaurant Group, Robin Ahearn and Joe Mazany, will share the best practices that have delivered increased sales for Ignite’s two brands, Joe’s Crab Shack and Brick House Tavern + Tap, while leading them to three years of record-making fundraising. Restaurant operators and executives can register here.

Topics: Business Strategy and Profitability , Marketing / Branding / Promotion , Social Responsibility

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