- WHITE PAPERS
A Fayetteville, W. Va., pizzeria is hosting a contest to come up with a new name as it plans for expansion.
According to the Register-Herald, Pies and Pints pizzeria faces possible trademark conflicts if it opens outside of West Virginia.
The business' owners are hosting a contest online to come up for something "edgy, hip, unique and different." If they choose a crowdsourced name, the winner will receive a free large pizza once a week for a full year. The contest runs through May 9.
Pies and Pints currently has locations in Fayetteville and Charleston, W. Va.
In the fall of 2011, co-owners Kim Shingledecker and David Bailey partnered with two others to grow the brand outside of the state. The group is considering Columbus, Ohio, Pittsburgh, Atlanta and Nashville, Tenn.
Read more about branding efforts.