Wingstop to break ground in New York

Dec. 2, 2009 | by
Wingstop, the chicken wing chain that has sold over 1.8 billion wings, has announced plans to open its first New York restaurant, the first of more than 70 openings planned as part of an aggressive expansion campaign in the Northeast.
The restaurant will open this spring in Queens, thanks to a development agreement with Macmillan "Mac" Khahera.
"Wingstop and New York are made for each other," said Queens-native Khahera. "New Yorkers love great tasting food, and that's what Wingstop delivers. I wanted to be part of something that was groundbreaking and new -- and be one of the first people to launch this concept in the Northeast."
Khahera plans to open his first store in Astoria or Forest Hills and thinks the community will appreciate the menu, which focuses on nine flavors of bone-in and boneless wings, side dishes, beer and wine.
"There are some great restaurants in Queens, but nothing exclusive to just wings," Khahera said. "Plus it's a high-volume, young population with lots of foot traffic."
In support of its expansion campaign to open additional restaurants in the Northeast, Wingstop has announced an upcoming Tour & Taste franchise event at the New York Marriott Marquis Dec. 9. The event will offer an opportunity to learn about Wingstop franchising and meet with company executives during a presentation, product tasting and Q&A.
Wingstop, which is celebrating its 15-year anniversary, has grown to more than 430 stores and believes the Tri-State area can support many additional locations.

Topics: Business Strategy and Profitability , Food & Beverage , Franchising & Growth

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