World Cup kicks up pizza sales in India

July 10, 2006

The Financial Express: International broadcasts of the 2006 World Cup sent pizza sales soaring around the world — as much as 50 percent in India alone. Pizza Hut and Domino's Pizza both expect Italy's victory in the tournament will continue to boost pizza sales in the subcontinent even though the games are over.

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Topics: Domino's Pizza , Operations Management , Pizza Hut

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