World Cup no big score for Domino's Pizza's U.K.

 
July 27, 2006

The Independent (United Kingdom): Domino's Pizza served up a 25 percent rise in second-quarter profits thanks to the World Cup and big advertising campaigns such as the Michael Owen promotion of the Football Fanatic Pizza. Same-store sales during the games, however, rose only 2 percent.

 

Topics: Domino's Pizza , Marketing , Operations Management


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